My Portfolio

CRM Case Study 3 was focused on evaluating advertising venues, customer demographics, and referral statistics to highlight how referral-driven growth fuels Southern Build & Style Co. This comprehensive case study exemplifies the integration of data analytics and creative innovation to drive customer relationship management and measurable business impact.

The Digital Marketing AI Assignment was intended to research high-income millennial dog parents and their preference towards the purchase of Pet Boots, a premium lifestyle brand emphasizing style and pet care.

The marketing project researching Gen-Z Streaming Preferences offers a comprehensive analysis of Generation Z’s consumption habits, satisfaction drivers, and decision-making factors—such as cost, content quality, and advertisements—that shape their strong affinity for streaming services.

Costas Pavlou Market’s, Utility Usage in GW Residence Halls, conducted an in-depth consumer behavior study addressing energy and water conservation challenges linked to flat-fee billing systems. By integrating primary research with behavioral theory and strategic marketing insights, the project offers valuable solutions to reduce utility waste among students.

HistoryDumbedDown is a dynamic brand boasting a 30,000-follower strong Instagram page and a YouTube channel with 36 subscribers. The content featured on HistoryDumbedDown is both educational and entertaining, allowing it to appeal to a wide audience.